How to Campaign Via Instagram

How to Campaign Via Instagram

Instagram has come from being a social platform to become one of the best places to get many people to perform a cause. One way to win an election nowadays is to connect with the people on social media, especially Instagram.

Politics is all about having a goal in mind – saving the local community or defending a seat that you already hold. Either way, you need to have a goal and a target. Using Instagram is one of the ways to exploit all the avenues that you have.

I have seen a lot of users on Instagram, some of the candidates wow the crowd while others don’t have any crowds to wow. The engagement level that Instagram offers is the best there is, and it is integral for any political campaign worth its salt.

So, how can you use Instagram and automation to your advantage during the campaign period? Here are a few action steps.

Consider the Goal

The main aim of any candidate is to raise the profile and improve the chances of success. Instagram is one of the platforms you can use, but you also need to make sure you have a goal in mind since you have to get off Instagram to canvass for votes on the ground. Instagram acts as a way to gauge the reaction of the people and make sure you are on the right path.

You can share your goal in the bio link so that anyone that comes to your profile knows what you are looking for.

Come Up with a Narrative

Now that you have this great reason to create your Instagram account, the next thing to do is to come up with a narrative on how you are going to approach the campaign.

The narrative is how to showcase what you are to your followers. It is very important that you are yourself online, but it is also vital that you showcase a professional impression, especially if you want to represent them in office one day.

Instagram can help you become the perfect candidate even before you go for the polls. On Instagram, you have a chance to show your true character and to engage with your constituents, most of who will vote on that day.

When it comes to Instagram, you need to declare both the official you and the unofficial you. The official you is the one that delivers the messages and convinces the electorate, while the unofficial you is the one that shows the other side of the coin – where you are out in the community leading a normal life.

Plan, Plan, and Plan Some More

What you tell the electorate is what determines whether you get accepted or not. It doesn’t go far from this. Your philosophy and how you plan to tackle the issues in the community is what determines the votes that you get.

You need to make sure that you plan your content. If you decide to deliver the content via daily posts, then be it. If you plan to use Instagram Stories, the better, but you need to have a plan.

If you are too busy to handle the account and the promotion, then look for an Instagram promotion and management service such Instawell, which you can read about on The Small Business Blog. The service helps to handle your promotion needs in such a way that you focus more on coming up with the right content.

The Conclusion

It takes more than posting images of you waving at crowds on Instagram to get the votes to give you that legislative seat – what you need is a targeted campaign that will draw in the votes.

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