4 Steps to Get to 1000 Followers as a Fitness Instructor

4 Steps to Get to 1000 Followers as a Fitness Instructor

According to statistics, 41 percent of social media users say that it is vital they engage with a company that has a strong media presence. If you are ready to dive into Instagram marketing yet you don’t know where to start; we give you an idea of what to do to get the followers that you want.

One of the top platforms that you can use to market your fitness business is Instagram. This platform gives you all the tools you need to build a following.

When done haphazardly, you might not get the followers that will build your reputation; you need to do things the right way. Today we look at the steps to get the first 1000 active followers.

Have an Objective

Just like any other marketing activity, you need to have a clear objective in mind when you go on the platform. First of all, you know that you are starting a fitness Instagram, which gives you an idea of what content to generate and what to post. Do you want to promote aerobics classes or bodybuilding? Are you trying to sell a manual or get new members to the fitness center?

Once you have the reason why you need to go to the platform, you can now come up with the right profile to match the objective.

Create a Profile

A strong bio will help you stand out in the search results. Your profile is often the first thing that people will see, so you need to make the first impression long lasting and effective.

Your profile should include three important components. First, have a profile picture which can be a headshot or a professional logo for the business. Secondly, you can include a bio that talks about what you do. Finally, have a link to the landing page so that the audience can be redirected to the lead page.

Come Up with the Right Content

After having the profile, the next thing is to develop the right content for your audience. Content, in this case, includes images, Instagram Stories, videos, hashtags, and captions.

In terms of the images, make sure you capture healthy meals, supplements, before and after photos of clients, workout poses and more.

Make sure the content you choose appeals to your audience, and it relates to the brand that you wish to build.

Whatever the case, make sure you use a consistent theme across all your content. Having a consistent theme makes it easy for the audience to relate to you and spot your content out of a host of others.

After posting the content, make sure you include a clear call to action (CTA) that tells the audience what they need to do after reading the content. For instance, you can tell the audience to follow the link to learn more or to sign up on the landing page to enjoy a bonus fitness guide.

Engage

Starting the program isn’t all about creating and posting great content – you also need to interact as well. Make sure you identify similar accounts to yours and check them out. Interact with the followers on the accounts, so that you can entice them to follow you.

Using third-party programs, such as a tool, bot, or organic growth service can help you identify these accounts and the people to follow. The tool can also help you unfollow users that are inactive on your page.

In Closing

It takes some effort to reach the 1000 follower mark. What you need to do is to follow these tips to get this following and to keep them engaged for the long term.

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